| Списание |
"Pie Sharing" in Complex Collaboration Contexts |
| Списание |
A Bargaining Theory of Distribution Channels |
| Списание |
A Career Between Theory and Practice |
| Списание |
A Characterization of Retailer Response to Manufacturer Trade Deals |
| Списание |
A Cognitive Model of People's Usage Estimations |
| Списание |
A Comparison of Multidimensional Scaling Methods for Perceptual Mapping |
| Списание |
A Comparison of Segment Retention Criteria for Finite Mixture Logit Models |
| Списание |
A Connectionist Model of Brand-Quality Associations |
| Списание |
A Direct Approach to Predicting Discretized Response in Target Marketing |
| Списание |
A Dynamic Model of Customers' Usage of Services |
| Списание |
A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering |
| Списание |
A General Choice Model for Bundles with Multiple-Category Products |
| Списание |
A Hierarchical Bayes Model for Assortment Choice |
| Списание |
A Household-Level Television Advertising Exposure Model |
| Списание |
A hybrid Choice Model that Uses Actual and Ordered Attribute Value Information |
| Списание |
A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles |
| Списание |
A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses |
| Списание |
A Meta-Analysis of Satisfaction in Marketing Channel Relationships |
| Списание |
A Methodology for Linking Customer Acquisition to Customer Retention |
| Списание |
A Miltiple-Layer Model of Market-Oriented Organizational Culture |
| Списание |
A Mixture Model for Internet Search-Engine Visits |
| Списание |
A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery |
| Списание |
A Model of Web Site Browsing Behavior Estimated on C |
| Списание |
A Multiple Ideal Point Model |
| Списание |
A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects |
| Списание |
A New Dimension Reduction Approach for Data-Rich Marketing Environments |
| Списание |
A Note on Ramaswamy, Chatterjee, and Cohen's Latent Joint Segmentation Models |
| Списание |
A Parametric Multidimensional Unfolding Procedure for Incomplete Nonmetric Preference/Choice Set Data in Marketing Research |
| Списание |
A Parsimonious Model of Stockkeeping-Unit Choice |
| Списание |
A Relationship Between Market Share Elasticities and Brand Switching Probabilities |
| Списание |
A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation |
| Списание |
Absence Makes the Mind Grow Sharper |
| Списание |
Advantages of Time-Based New Product Development in a Fast-Cycle Industry |
| Списание |
Advertising Frequensy Decisions in a Discrete Markov Process Under a Budvet Constraint |
| Списание |
Affect, Framing, and Persuasion |
| Списание |
Alternative Models for Capturing the Compromise Effect |
| Списание |
An Anatomy of a Decision-Support System for Developing and Launching Line Extensions |
| Списание |
An Anchoring and Adjustment Model of Purchase Quantity Decisions |
| Списание |
An Empirical Analysis of Firms' Product Line Decisions |
| Списание |
An Empirical Analysis of Umbrella Branding |
| Списание |
An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity |
| Списание |
An Empirical Investigation of Ex Post Transaction Costs in Franchised Distribution Channels |
| Списание |
An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding |
| Списание |
An Experimental and Theoretical Analysis of Price-Matching Refund Policies |
| Списание |
An Exploratory Investigation of Organizational Antecedents to New Product Success |
| Списание |
An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce |
| Списание |
An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value |
| Списание |
An Investigation of Reference Price Segments |
| Списание |
Analyzing Brand Competition Across Subcategories |
| Списание |
Are Consumer Survey results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response errors |
| Списание |
Are the Parts Better Than the Whole? The Effects of Decompositional Questions on Judgments of Frequent Behaviors |
| Списание |
Artificial Neural Network Decision Support Systems for New Product Development Project Selection |
| Списание |
Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals |
| Списание |
Audence Characteristics and Bundling |
| Списание |
Brand Counterextensions: The Impact of Brand Extension Success Versus Failure |
| Списание |
Brand Eguity Dilution |
| Списание |
Brands as Beacons |
| Списание |
Building Store Loyalty Through Store Brands |
| Списание |
Buyer-Seller Relationships in Business Markets |
| Списание |
Buyer-Supplier Contracts Versus Joint Ventures |
| Списание |
BUYING Modular Systems in Technology - Intensive Markets |
| Списание |
Can Advertising Copy Make FSI Coupons More Effective ? |
| Списание |
Can Repeating a Brand Claim Lead to Memory Confusion? The effects of Claim Similarity and Concurrent Repetition |
| Списание |
Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a television Viewing Choice Model |
| Списание |
Choice Menus for Mass Customization |
| Списание |
Choosing What I Want Versus Rejecting What I Do Not Want |
| Списание |
Competitive Dynamics and the Introduction of New Products |
| Списание |
Consideration |
| Списание |
Consumer Choice Between Hedonic and Utilitarian Goods |
| Списание |
Consumer Choise Process for Experience Goods |
| Списание |
Consumer Processing of Product Trial and the Influence of Prior Advertising |
| Списание |
Consumer Response to Negative Publicity |
| Списание |
Consumers' Perceptions of the Assortment Offered in a Grocery Category |
| Списание |
Control Mechanisms and the Relationship Life Cycle |
| Списание |
Controlling Measurement Errors in Models of Advertising Competition |
| Списание |
Coordinating Price Reductions and Coupon Events |
| Списание |
Coupon Attractiveness and Coupon Proneness |
| Списание |
Coupon Value |
| Списание |
Creating Local Brands in Multilingual International Markets |
| Списание |
Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products |
| Списание |
Cross-Selling Sequentially Ordered Products: an application to Consumer Banking Services |
| Списание |
Cultural Differences in Consumer Impatience |
| Списание |
Cultural Variations in Country of Origin Effects |
| Списание |
Curvilinear Effects of Consumer loyalty Determinants in Relational Exchanges |
| Списание |
Deliberate Product Definition |
| Списание |
Designing Conjoint Choise Experiments Using Managers' Prior Beliefs |
| Списание |
Designing Loyalty-Building Programs for Packaged Goods Brands |
| Списание |
Determinants of Product-Use Compliance Behavior |
| Списание |
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors |
| Списание |
Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio |
| Списание |
Determining Where to Shop |
| Списание |
Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers |
| Списание |
Diagnostics, Expectations, and Endogeneity |
| Списание |
Dimensions of Brand Personality |
| Списание |
Direct-to-Consumer Advertising and Drug Therapy Compliance |
| Списание |
Distance Representations of Consumer Perceptions |
| Списание |
Distinguishing Between the Meanings of Music |
| Списание |
Divide and Prosper |
| Списание |
Do Strategic Conclusions Depend on how Price Is Defined in Models of Distribution Channels? |
| Списание |
Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions |
| Списание |
Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies |
| Списание |
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility |
| Списание |
Does It Make Sense to Use Scents to Enhance Brand Memory? |
| Списание |
E-Customization |
| Списание |
Earning the Right to Indulge |
| Списание |
Econometric Models for marketing Decisions |
| Списание |
Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice |
| Списание |
Emotional Trade-Off Difficulty and Choice |
| Списание |
Entrenched Knowledge Structures and Consumer Response to New Products |
| Списание |
Estimating a Stockkeeping-Unit-Level Brand Choise Model That Combines Household Panel Data and Store Data |
| Списание |
Estimating Irregular Pricing Effects |
| Списание |
Estimating Price Elasticities with Theory-Based Priors |
| Списание |
Examining the Impact of Destructive Acts in Marketing Channel Relationships |
| Списание |
Expanding to the Internet |
| Списание |
Exploring the Determinants of Broadway Show Success |
| Списание |
Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables |
| Списание |
Factor Analysis and Missing Data |
| Списание |
FROM Uncertain Intentions to Actual Behavior |
| Списание |
Global Diffusion of Technological Innovations |
| Списание |
Heterogeneous Conjoint Choice Designs |
| Списание |
Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models |
| Списание |
HINoV |
| Списание |
Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability |
| Списание |
How and When Factual Ad Claims Mislead Consumers |
| Списание |
How Brand Names Affect the Demand for Twin Automobiles |
| Списание |
How Do Intentions Affect Loss Aversion? |
| Списание |
Impact of a Late Entrant on the Diffusion of a New Product/Service |
| Списание |
Impact of Product-Harm Crises on Brand Equity |
| Списание |
IMPLEMENTING Quality Improvement Programs Designed to Enhance Customer Satisfaction |
| Списание |
In Search of Diversity |
| Списание |
In Search of Negative Customer Feedback |
| Списание |
Incentive-Aligned Conjoint Analysis |
| Списание |
Incidential Prices and Their Effect on Willingness to Pay |
| Списание |
Incommensurate Resources |
| Списание |
Inferring Latent Brand Dependencies |
| Списание |
Informants in Organizational Maarketing Research |
| Списание |
Information Acceleration |
| Списание |
Information Asymmetry and Levels of Agency Relationships |
| Списание |
Integrated Product Design for Marketability and Manufacturing |
| Списание |
Integration of Discrepant Sales Forecasts |
| Списание |
Interdependence and Its Consequences in Distributor - Supplier Relationships |
| Списание |
Interdependence, Punitive capability, and the Reciprocation of Punitive Actions in Channel Relationships |
| Списание |
International Market Segmentation Based on Consumer-Product Relations |
| Списание |
Internet Recommendation Systems |
| Списание |
Interpreting Consumers |
| Списание |
Investigating Category Pricing Behavior at a Retail Chain |
| Списание |
INVESTIGATING Consumers' tendency to Combine Multiple Shopping Purposes and Destinations |
| Списание |
Investigating Household State Dependence Effects Across Categories |
| Списание |
Investigating Purchase Timing Behavior in Two Related Product Categories |
| Списание |
Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes |
| Списание |
Is the First to Market the First to Fail? Empirical Evidence for industrial Goods Businesses |
| Списание |
Issues and Opportunities in New Product Development |
| Списание |
Justification Effects on consumer Choice of Hedonic and Utilitarian Goods |
| Списание |
Kalman Filter Estimation of New Product Diffusion Models |
| Списание |
Late Mover Advantage |
| Списание |
Learning and Performance Orientation of Salespeople |
| Списание |
Linking Customer Management Effort to Customer Profitability in Business Markets |
| Списание |
Longitudinal Shifts in the Drivers of Satisfaction with Product Quality |
| Списание |
Making Complementary Choices in Consumption Episodes |
| Списание |
Managing Customer-Initiated Contacts with Manufacturers |
| Списание |
MARKET Motives, Distinctive Capabilities, and Domestic Inertia |
| Списание |
Market-Level Effects of Information |
| Списание |
Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity |
| Списание |
Marketing Models and the Lucas Critique |
| Списание |
MARKETING the Unfamiliar |
| Списание |
Marketing-Mix variables and the Diffusion of Successive Generations of a technological Innovation |
| Списание |
Measuring Consumers' Willingness to Pay at the Point of Purchase |
| Списание |
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude |
| Списание |
Measuring the Influence of Individual Preference Structures in Group Decision Making |
| Списание |
Misleading Heuristics and Moderated Multiple Regression Models |
| Списание |
Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data |
| Списание |
Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis |
| Списание |
Modeling Fuzzy Data in Qualitative Marketing Research |
| Списание |
Modeling Hedonic Portfolio Products |
| Списание |
Modeling Interdependent Consumer Preferences |
| Списание |
Modeling Preferences for Common Attributes in Multicategory Brand Choice |
| Списание |
Modeling Purchase Behavior at an E-Commerce Web Site |
| Списание |
Multicriterion Clusterwise Regression for Joint Segmentation Settings |
| Списание |
Multivariate Analysis of Multiple Response Data |
| Списание |
Negative Consequences of Dichotomizing Continuous Predictor Variables |
| Списание |
New Empirical Generalizations on the Determinants of Price Elasticity |
| Списание |
New Product Introduction and Incumbent Response Strategies |
| Списание |
New Products, Upgrades, and New Releases |
| Списание |
On the Heterogeneity of Demand |
| Списание |
On the Use of Econometric Models for Policy Simulation in Marketing |
| Списание |
Optimal Design for Multinomial Choice Experiments |
| Списание |
Optimizing Television Program Schedules Using Choice Modeling |
| Списание |
Organizing for Radical Product Innovation |
| Списание |
Overcoming the Early Entrant Advantage |
| Списание |
PARAMETER Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice |
| Списание |
Patterns of Affective Reaction to Advertisements |
| Списание |
Perceptions of Price Unfairness |
| Списание |
Performance of Store Brands |
| Списание |
Pie-Expansion Efforts |
| Списание |
Pleasant Surprises |
| Списание |
Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis |
| Списание |
Predecisional Distortion of Product Information |
| Списание |
Price Competition Under Stockpiling and Flexible Consumption |
| Списание |
Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects |
| Списание |
Product Development Cycle Time and Organizational Performance |
| Списание |
Psychometric Methods in Marketing Research |
| Списание |
Pulling the Plug to Stop the New Product Drain |
| Списание |
Recapturing Lost Customers |
| Списание |
Recovering Stockkeeping - Unit - Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates |
| Списание |
Relatedness, Prominence, and Constructive Sponsor Identification |
| Списание |
Reliability Assessment and Optimization of Marketing Measurement |
| Списание |
Remote Purchase Environments |
| Списание |
Resources for Research and Pedagogy on New Product Development Processes |
| Списание |
Response Latencies in the Analysis of Conjoint Choice Experiments |
| Списание |
Response Modeling with Nonrandom Marketing-Mix Variables |
| Списание |
Response Styles in Marketing Research |
| Списание |
Retailer, Manufacturers, and Individual Consumers: Modeling The Supply Side in the Ketchup Marketplace |
| Списание |
Rethinking Market Research |
| Списание |
Satisfaction, Repurchase Intent, and Repurchase Behavior |
| Списание |
Search and Alignment in Judgment Revision |
| Списание |
Seasonal Marketing and Timing New Product Introductions |
| Списание |
Signaling Strategies in Competitive Interaction |
| Списание |
Signaling Unobservable Product Quality Through a Brand Ally |
| Списание |
Simulation Experiments in Choise Simplification |
| Списание |
Simultaneous Signaling and Screening with Warranties |
| Списание |
Social Dimensions of Consumer Distinctiveness |
| Списание |
Social Factors Influencing Export Initiation in Small and Medium-Sized Enterprises |
| Списание |
Software Tools for New Product Development |
| Списание |
Some New Methods for an Old Problem |
| Списание |
Specific Investment in Marketing Relationships |
| Списание |
Statistical Data Fusion for Cross-Tabulation |
| Списание |
Stereographic Visual Displays and the Three-Dimensional Communication of Findings in Marketing Research |
| Списание |
Stickier Priors |
| Списание |
Sticky Priors |
| Списание |
Strategic Fit in Industrial Alliances |
| Списание |
Strategic Management of Expectations |
| Списание |
Strategic Orientation of the Firm and New Product Performance |
| Списание |
Structural Modeling and Policy Simulation |
| Списание |
Subscale Distance and Item Clustering Effects in Self-Administered Surveys |
| Списание |
Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement |
| Списание |
Sustained Spending and Persistent Response |
| Списание |
Temporal Differences in the Role of Marketing Comminication in New Product Categories |
| Списание |
The Advantages of Entry in the Growth Stage of the Product Life Cycle |
| Списание |
The Better They Are, the More They Give: Trade promotions of Consumer Durables |
| Списание |
The Boundaries of Loss Aversion |
| Списание |
The Contingency Value of Complementary Capabilities in Product Development |
| Списание |
The Customer Orientation of Service Workers |
| Списание |
The Customer Relationship Management Process |
| Списание |
The Dark Side of Long-Term Relationships in Marketing Services |
| Списание |
The Determinants of Japanese New Product Successes |
| Списание |
The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods |
| Списание |
the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity |
| Списание |
The Distribution of Survey Contact and Participation in the United States |
| Списание |
The Dynamic Effect of Innovation on Market Structure |
| Списание |
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation |
| Списание |
The Effect of Forced Choice on Choice |
| Списание |
The Effect of Project and Process Characteristics on Product Development Cycle Time |
| Списание |
The Effect of Promotion on Consumption |
| Списание |
The Effects of Analyzing Reasons for Brand Preferences |
| Списание |
The Effects of Extensions on Brand Name Dilution and Enhancement |
| Списание |
The Effects of Incomplete Information on Consumer Choice |
| Списание |
The Emergence of Market Structure in New Repeat-Purchase Categories |
| Списание |
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data |
| Списание |
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market |
| Списание |
The Field Behind the Screen |
| Списание |
The Illusion of Delayed Incentives |
| Списание |
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity |
| Списание |
The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes |
| Списание |
The Impact of Organizational Memory on New Product Performance and Creativity |
| Списание |
The Impact of the Internet on Information Search for Automobiles |
| Списание |
The Impact of the Prechoice Process on Product Returns |
| Списание |
The Influence and Value of Analogical Thinking During New Product Ideation |
| Списание |
The Influence of Consumer Distractions on the Effectiveness of Food - Sampling Programs |
| Списание |
The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention |
| Списание |
The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research |
| Списание |
The Journal of Marketing Research |
| Списание |
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice |
| Списание |
The Long-Term Impact of Promotions on Consumer Stockpiling Bahavior |
| Списание |
The Malleable Self |
| Списание |
The Moderating Effects of problem Characteristics on Experts' and Novices' judgments |
| Списание |
The Moderating Role of Commitment on the Spillover Effect of Marketing Communications |
| Списание |
The Reciprocal Effects or Brand Equity and Trivial Attributes |
| Списание |
The Recoverability of Segmentation Structure from Store-Level Aggregate Data |
| Списание |
The Role of Firm Resources in Returns to Market Deployment |
| Списание |
The Role of Issue Valence and Issue Capability in Determining Effort Investment |
| Списание |
The Role of Market Efficiency Intuitions in Consumer Choice |
| Списание |
The Role of Selling Costs in Signaling Price Image |
| Списание |
The Timing of Repeat Purchases of Consumer Durable Goods |
| Списание |
The Use of Visual Mental Imagery in New Product Design |
| Списание |
The Value Relevance of Brand Attitude in High-Technology Markets |
| Списание |
Threats to the External Validity of Brand Extension Research |
| Списание |
Three Cheers - Psychological, Theoretical, Empirical - for Loss Aversion |
| Списание |
To Buy or Not to Buy |
| Списание |
Too Little, Too Early |
| Списание |
Toward Extending the Compromise Effect to Complex Buying Contexts |
| Списание |
Toward Identifying the Inventive Templates of New Prodocts |
| Списание |
Transaction Decoupling |
| Списание |
Truth or Consequences |
| Списание |
Understanding Cooperative Advertising Participation Rates in Conventional Channels |
| Списание |
Understanding How Product Attributes Influence Product Categorization |
| Списание |
Understanding Reference-Price Shoppers |
| Списание |
Understanding the Role of Preference Revision and Concession in Group Decisions |
| Списание |
UNDERSTANDING What's in a Brand Rating |
| Списание |
Using Combined-Currency Prices to Lower Consumers' Perceived Cost |
| Списание |
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model |
| Списание |
Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist |
| Списание |
Valenced Comparisons |
| Списание |
Valuing Customers |
| Списание |
VERTICAL Marketing Systems for Complex Products |
| Списание |
Visual Attention to Repeated Print Advertising |
| Списание |
Vital Dimensions in Volume Perception |
| Списание |
WAITING for the Web |
| Списание |
What Has Marketing Learned from Richard Johnson |
| Списание |
What We See Makes Us Who We Are |
| Списание |
When Absence Begets Inference in Conjoint Analysis |
| Списание |
When Are Stockpiled Products Consumed Faster? A Convenience - Salience Framework of Postpurchase Consumption Incidence and Quantity |
| Списание |
When Corporate Image Affects Product Evaluations |
| Списание |
When Do losses Loom Larger Than Gains? |
| Списание |
When Do Price Promotions Affect Pretrial Brand Evaluations ? |
| Списание |
When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ? |
| Списание |
When Two Rights Make a Wrong |
| Списание |
Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising |
| Списание |
Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing |
| Списание |
Why Some New Products Are More Successful Than Others |
| Списание |
Willful Ignorance in the Request for Product Attribute Information |
