How and When Factual Ad Claims Mislead Consumers

Examining the Deceptive Concequences of Copy x Copy Interactions for Comparative Advertisements

Michael Barone

ПС 968

Barone, Michael J. How and When Factual Ad Claims Mislead Consumers, , 1999, с. 58 - 74.

Barone, Michael J. . How and When Factual Ad Claims Mislead Consumers. : , 1999, с. 58 - 74.

Barone, Michael J. (1999) How and When Factual Ad Claims Mislead Consumers, : , с. 58 - 74

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