A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses

Steven Brown

ПС 968

Източник - периодично издание: Journal of Marketing Research
Източник: JOURNAL of Marketing Research
Година на издаване: 1998
Страници: с. 114 - 132
Том: XXXV
Ключови думи: пазар, реклама, анализ, маркетинг, позитивна реклама, негативна реклама

Brown, Steven A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses, , 1998, с. 114 - 132.

Brown, Steven . A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses. : , 1998, с. 114 - 132.

Brown, Steven (1998) A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses, : , с. 114 - 132

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