Bronnenberg, Bart J., Sismeiro, Catarina Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist,
, 2002, с. 1 - 17.
Bronnenberg, Bart J., Sismeiro, Catarina .
Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist.
: , 2002, с. 1 - 17.
Bronnenberg, Bart J., Sismeiro, Catarina (2002)
Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist,
: , с. 1 - 17
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