Martin, Ingrid M., Stewart, David W. the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity,
, 2001, pp. 471 - 484.
Martin, Ingrid M., Stewart, David W. .
the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity.
: , 2001, pp. 471 - 484.
Martin, Ingrid M., Stewart, David W. (2001)
the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity,
: , pp. 471 - 484
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