UNDERSTANDING What's in a Brand Rating

A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

ПС 968

UNDERSTANDING What's in a Brand Rating, , 2001, с. 415 - 429.

. UNDERSTANDING What's in a Brand Rating. : , 2001, с. 415 - 429.

(2001) UNDERSTANDING What's in a Brand Rating, : , с. 415 - 429

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