Bucklin, Randolph E., Gupta, Sunil, Siddarth, S. Determining Segmentation in Sales Response Across Consumer Purchase Behaviors,
, 1998, pp. 189 - 197.
Bucklin, Randolph E., Gupta, Sunil, Siddarth, S. .
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors.
: , 1998, pp. 189 - 197.
Bucklin, Randolph E., Gupta, Sunil, Siddarth, S. (1998)
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors,
: , pp. 189 - 197
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