Danaher, Peter, Danaher, Peter J., Hardie, Bruce G. S., Putsis, William P. Jr. Marketing-Mix variables and the Diffusion of Successive Generations of a technological Innovation,
, 2001, pp. 501 - 514.
Danaher, Peter, Danaher, Peter J., Hardie, Bruce G. S., Putsis, William P. Jr. .
Marketing-Mix variables and the Diffusion of Successive Generations of a technological Innovation.
: , 2001, pp. 501 - 514.
Danaher, Peter, Danaher, Peter J., Hardie, Bruce G. S., Putsis, William P. Jr. (2001)
Marketing-Mix variables and the Diffusion of Successive Generations of a technological Innovation,
: , pp. 501 - 514
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