A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering

Anil Chaturvedi; et al.

ПС 968

Източник - периодично издание: Journal of Marketing Research
Източник: JOURNAL of Marketing Research
Година на издаване: 1997
Страници: pp. 370 - 378
Том: XXXIV
Ключови думи: маркетинг, пазарна структура, сегментиране на пазара, клъстерен анализ, клъстър анализ

Chaturvedi, Anil, et al. A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering, , 1997, pp. 370 - 378.

Chaturvedi, Anil, et al. . A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering. : , 1997, pp. 370 - 378.

Chaturvedi, Anil, et al. (1997) A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering, : , pp. 370 - 378

* Моля, проверите цитатите за точност, преди да ги включите в работата си.