The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes

Maureen Morrin

ПС 968

Morrin, Maureen The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes, , 1999, с. 517 - 525.

Morrin, Maureen . The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes. : , 1999, с. 517 - 525.

Morrin, Maureen (1999) The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes, : , с. 517 - 525

* Моля, проверите цитатите за точност, преди да ги включите в работата си.