Law, Sharmistha Can Repeating a Brand Claim Lead to Memory Confusion? The effects of Claim Similarity and Concurrent Repetition,
, 2002, pp. 366 - 378.
Law, Sharmistha .
Can Repeating a Brand Claim Lead to Memory Confusion? The effects of Claim Similarity and Concurrent Repetition.
: , 2002, pp. 366 - 378.
Law, Sharmistha (2002)
Can Repeating a Brand Claim Lead to Memory Confusion? The effects of Claim Similarity and Concurrent Repetition,
: , pp. 366 - 378
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