The Customer Relationship Management Process

Its Measurement and Impact on Performance

Werner Reinartz

ПС 968

Reinartz, Werner The Customer Relationship Management Process, , 2004, с. 293 - 305.

Reinartz, Werner . The Customer Relationship Management Process. : , 2004, с. 293 - 305.

Reinartz, Werner (2004) The Customer Relationship Management Process, : , с. 293 - 305

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