Brand Counterextensions: The Impact of Brand Extension Success Versus Failure

Piyush Kumar

ПС 968

Kumar, Piyush Brand Counterextensions: The Impact of Brand Extension Success Versus Failure, , 2005, с. 183 - 194.

Kumar, Piyush . Brand Counterextensions: The Impact of Brand Extension Success Versus Failure. : , 2005, с. 183 - 194.

Kumar, Piyush (2005) Brand Counterextensions: The Impact of Brand Extension Success Versus Failure, : , с. 183 - 194

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