Understanding Reference-Price Shoppers

A Within- and Cross-Category Analysis

Tulin Erdem; Glenn Mayhew; Baohong Sun

ПС 968

Erdem, Tulin, Mayhew, Glenn, Sun, Baohong Understanding Reference-Price Shoppers, , 2001, с. 445 - 457.

Erdem, Tulin, Mayhew, Glenn, Sun, Baohong . Understanding Reference-Price Shoppers. : , 2001, с. 445 - 457.

Erdem, Tulin, Mayhew, Glenn, Sun, Baohong (2001) Understanding Reference-Price Shoppers, : , с. 445 - 457

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