Consumer Processing of Product Trial and the Influence of Prior Advertising

A Structural Modeling Approach

Deanna Kempf; Robert Smith

ПС 968

Kempf, Deanna S., Smith, Robert E. Consumer Processing of Product Trial and the Influence of Prior Advertising, , 1998, p. 325 - 338.

Kempf, Deanna S., Smith, Robert E. . Consumer Processing of Product Trial and the Influence of Prior Advertising. : , 1998, p. 325 - 338.

Kempf, Deanna S., Smith, Robert E. (1998) Consumer Processing of Product Trial and the Influence of Prior Advertising, : , p. 325 - 338

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