Coupon Attractiveness and Coupon Proneness

A Framework for Modeling Coupon Redemption

Kapil Bawa; Srini Srinivasan; Rajendra Srivastava

ПС 968

Bawa, Kapil, Srinivasan, Srini S., Srivastava, Rajendra K. Coupon Attractiveness and Coupon Proneness, , 1997, pp. 517 - 525.

Bawa, Kapil, Srinivasan, Srini S., Srivastava, Rajendra K. . Coupon Attractiveness and Coupon Proneness. : , 1997, pp. 517 - 525.

Bawa, Kapil, Srinivasan, Srini S., Srivastava, Rajendra K. (1997) Coupon Attractiveness and Coupon Proneness, : , pp. 517 - 525

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