The Reciprocal Effects or Brand Equity and Trivial Attributes

Susan Broniarczyk; Andrew Gershoff

ПС 968

Broniarczyk, Susan M., Gershoff, Andrew D. The Reciprocal Effects or Brand Equity and Trivial Attributes, , 2003, pp. 161 - 175.

Broniarczyk, Susan M., Gershoff, Andrew D. . The Reciprocal Effects or Brand Equity and Trivial Attributes. : , 2003, pp. 161 - 175.

Broniarczyk, Susan M., Gershoff, Andrew D. (2003) The Reciprocal Effects or Brand Equity and Trivial Attributes, : , pp. 161 - 175

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