Ahluwalia, Rohini, Unnava, H. Rao, Burnkrant, Robert E. The Moderating Role of Commitment on the Spillover Effect of Marketing Communications,
, 2001, с. 458 - 470.
Ahluwalia, Rohini, Unnava, H. Rao, Burnkrant, Robert E. .
The Moderating Role of Commitment on the Spillover Effect of Marketing Communications.
: , 2001, с. 458 - 470.
Ahluwalia, Rohini, Unnava, H. Rao, Burnkrant, Robert E. (2001)
The Moderating Role of Commitment on the Spillover Effect of Marketing Communications,
: , с. 458 - 470
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