Bottomley, Paul, Holden, Stephen J. S. Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies,
, 2001, pp. 494 - 500.
Bottomley, Paul, Holden, Stephen J. S. .
Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies.
: , 2001, pp. 494 - 500.
Bottomley, Paul, Holden, Stephen J. S. (2001)
Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies,
: , pp. 494 - 500
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