The Better They Are, the More They Give: Trade promotions of Consumer Durables

Norris Bruce; Preyas Desai; Richard Staelin

ПС 968

Детайли

Източник - периодично издание: Journal of Marketing Research
Година на издаване: 2005
Страници: с. 54 - 66
Том: XLII
Ключови думи: търговия, маркетинг, промоция на продукти

Пор.№: 1
Забележка: ISSN 0022-2437

Действия

MLA (7th edition) Chicago / Turabian (16th edition) Harvard

Bruce, Norris, Desai, Preyas, Staelin, Richard The Better They Are, the More They Give: Trade promotions of Consumer Durables, , 2005, с. 54 - 66.

Bruce, Norris, Desai, Preyas, Staelin, Richard . The Better They Are, the More They Give: Trade promotions of Consumer Durables. : , 2005, с. 54 - 66.

Bruce, Norris, Desai, Preyas, Staelin, Richard (2005) The Better They Are, the More They Give: Trade promotions of Consumer Durables, : , с. 54 - 66

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The Better They Are, the More They Give: Trade promotions of Consumer Durables

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