Patterns of Affective Reaction to Advertisements

The Integration of Moment-to-Moment Responses into Overall Judgments

Hans Baumgartner

ПС 968

Baumgartner, Hans Patterns of Affective Reaction to Advertisements, , 1997, с. 219 - 232.

Baumgartner, Hans . Patterns of Affective Reaction to Advertisements. : , 1997, с. 219 - 232.

Baumgartner, Hans (1997) Patterns of Affective Reaction to Advertisements, : , с. 219 - 232

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