The Field Behind the Screen

Using Netnography for Marketing Research in Online Communities

Robert Kozinets

ПС 968

Kozinets, Robert V. The Field Behind the Screen, , 2002, с. 61 - 72.

Kozinets, Robert V. . The Field Behind the Screen. : , 2002, с. 61 - 72.

Kozinets, Robert V. (2002) The Field Behind the Screen, : , с. 61 - 72

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