The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods

Sandrine Mace

ПС 968

Източник - периодично издание: Journal of Marketing Research
Източник: JOURNAL of Marketing Research
Година на издаване: 2004
Страници: с. 339 - 350
Том: XLI
Ключови думи: маркетингово проучване, стоки, клиенти, промоция, спад в продажбите, продажби

Mace, Sandrine The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods, , 2004, с. 339 - 350.

Mace, Sandrine . The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods. : , 2004, с. 339 - 350.

Mace, Sandrine (2004) The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods, : , с. 339 - 350

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