Simonin, Bernard L., Rith, Julie A. Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes,
, 1998, с. 30 - 42.
Simonin, Bernard L., Rith, Julie A. .
Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes.
: , 1998, с. 30 - 42.
Simonin, Bernard L., Rith, Julie A. (1998)
Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes,
: , с. 30 - 42
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