New Product Introduction and Incumbent Response Strategies

Their Interrelationship and the Role of Multimarket Contact

Venkatesh Shankar

ПС 968

Shankar, Venkatesh New Product Introduction and Incumbent Response Strategies, , 1999, с. 327 - 344.

Shankar, Venkatesh . New Product Introduction and Incumbent Response Strategies. : , 1999, с. 327 - 344.

Shankar, Venkatesh (1999) New Product Introduction and Incumbent Response Strategies, : , с. 327 - 344

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