Understanding Cooperative Advertising Participation Rates in Conventional Channels

Mark Bergen; George John

ПС 968

Bergen, Mark, John, George Understanding Cooperative Advertising Participation Rates in Conventional Channels, , 1997, pp. 357 - 369.

Bergen, Mark, John, George . Understanding Cooperative Advertising Participation Rates in Conventional Channels. : , 1997, pp. 357 - 369.

Bergen, Mark, John, George (1997) Understanding Cooperative Advertising Participation Rates in Conventional Channels, : , pp. 357 - 369

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