Brand Eguity Dilution

Retailer Display and Context Brand Effects

Lauranne Buchanan; Carolyn Simmons; Barbara Bickart

ПС 968

Buchanan, Lauranne, Simmons, Carolyn J., Bickart, Barbara A. Brand Eguity Dilution, , 1999, с. 345 - 355.

Buchanan, Lauranne, Simmons, Carolyn J., Bickart, Barbara A. . Brand Eguity Dilution. : , 1999, с. 345 - 355.

Buchanan, Lauranne, Simmons, Carolyn J., Bickart, Barbara A. (1999) Brand Eguity Dilution, : , с. 345 - 355

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