Interpreting Consumers

A Hermeneutical Framework for Deriving Marketing Insights from the Text of Consumers' Consumtion Stories

Craig Thompson

ПС 968

Thompson, Craig J. Interpreting Consumers, , 1997, pp. 438 - 455.

Thompson, Craig J. . Interpreting Consumers. : , 1997, pp. 438 - 455.

Thompson, Craig J. (1997) Interpreting Consumers, : , pp. 438 - 455

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