Mahajan, Vijay, Farley, John U., Lehmann, Donald R., Mann, Lane H. When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ?,
, 1998, с. 488 - 496.
Mahajan, Vijay, Farley, John U., Lehmann, Donald R., Mann, Lane H. .
When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ?.
: , 1998, с. 488 - 496.
Mahajan, Vijay, Farley, John U., Lehmann, Donald R., Mann, Lane H. (1998)
When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ?,
: , с. 488 - 496
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