Gurhan-Canli, Zeynep, Gurhan-Canli, Zeyner, Maheswaran, Durairaj The Effects of Extensions on Brand Name Dilution and Enhancement,
, 1998, с. 464 - 473.
Gurhan-Canli, Zeynep, Gurhan-Canli, Zeyner, Maheswaran, Durairaj .
The Effects of Extensions on Brand Name Dilution and Enhancement.
: , 1998, с. 464 - 473.
Gurhan-Canli, Zeynep, Gurhan-Canli, Zeyner, Maheswaran, Durairaj (1998)
The Effects of Extensions on Brand Name Dilution and Enhancement,
: , с. 464 - 473
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