The Role of Issue Valence and Issue Capability in Determining Effort Investment

Vikas Mittal

ПС 968

Източник - периодично издание: Journal of Marketing Research
Източник: JOURNAL of Marketing Research
Година на издаване: 2002
Страници: с. 455 - 468
Том: 39
Ключови думи: управление, пазар, търговия, маркетинг, нови клиенти, нови пазари

Mittal, Vikas The Role of Issue Valence and Issue Capability in Determining Effort Investment, , 2002, с. 455 - 468.

Mittal, Vikas . The Role of Issue Valence and Issue Capability in Determining Effort Investment. : , 2002, с. 455 - 468.

Mittal, Vikas (2002) The Role of Issue Valence and Issue Capability in Determining Effort Investment, : , с. 455 - 468

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