Tellis, Gerard J., Chandy, Rajesh K., Thaivanich, Pattana Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising,
, 2000, с. 32 - 46.
Tellis, Gerard J., Chandy, Rajesh K., Thaivanich, Pattana .
Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising.
: , 2000, с. 32 - 46.
Tellis, Gerard J., Chandy, Rajesh K., Thaivanich, Pattana (2000)
Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising,
: , с. 32 - 46
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