Signaling Unobservable Product Quality Through a Brand Ally

Akshay Rao; Lu Qu; Robert Ruekert

ПС 968

Rao, Akshay R., Qu, Lu, Ruekert, Robert W. Signaling Unobservable Product Quality Through a Brand Ally, , 1999, с. 258 - 268.

Rao, Akshay R., Qu, Lu, Ruekert, Robert W. . Signaling Unobservable Product Quality Through a Brand Ally. : , 1999, с. 258 - 268.

Rao, Akshay R., Qu, Lu, Ruekert, Robert W. (1999) Signaling Unobservable Product Quality Through a Brand Ally, : , с. 258 - 268

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