A Miltiple-Layer Model of Market-Oriented Organizational Culture

Measurement Issues and Performance Outcomes

Christian Homburg; Christian Pflesser

ПС 968

Източник - периодично издание: Journal of Marketing Research
Източник: JOURNAL of Marketing Research
Година на издаване: 2000
Страници: с. 449 - 462
Том: 37
Ключови думи: организационна култура, пазарно ориентирано поведение, динамични пазари

Homburg, Christian, Pflesser, Christian A Miltiple-Layer Model of Market-Oriented Organizational Culture, , 2000, с. 449 - 462.

Homburg, Christian, Pflesser, Christian . A Miltiple-Layer Model of Market-Oriented Organizational Culture. : , 2000, с. 449 - 462.

Homburg, Christian, Pflesser, Christian (2000) A Miltiple-Layer Model of Market-Oriented Organizational Culture, : , с. 449 - 462

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