Каталог "Периодични издания" | Списание

Journal of Marketing Research

ПС 968

Детайли

Издателство

AMA

Местоиздаване

Chicago

Класификационен индекс

УДК	Значение
658.8	Маркетинг. Продажби. Дистрибуция
339.13	Пазар. Анализ на пазара. Търсене. Предлагане. Конкуренция. Маркетинг

Ключови думи

маркетинг, изследване на пазара, маркетингови изследвания

Допълнителна информация

ISSN

0022-2437

Отрасъл

Техника. Промишленост

Системен №

80487

Website

https://www.ama.org/journal-of-marketing-research/

Свързани

Тип	Заглавие
Списание	"Pie Sharing" in Complex Collaboration Contexts
Списание	A Bargaining Theory of Distribution Channels
Списание	A Career Between Theory and Practice
Списание	A Characterization of Retailer Response to Manufacturer Trade Deals
Списание	A Cognitive Model of People's Usage Estimations
Списание	A Comparison of Multidimensional Scaling Methods for Perceptual Mapping
Списание	A Comparison of Segment Retention Criteria for Finite Mixture Logit Models
Списание	A Connectionist Model of Brand-Quality Associations
Списание	A Direct Approach to Predicting Discretized Response in Target Marketing
Списание	A Dynamic Model of Customers' Usage of Services
Списание	A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering
Списание	A General Choice Model for Bundles with Multiple-Category Products
Списание	A Hierarchical Bayes Model for Assortment Choice
Списание	A Household-Level Television Advertising Exposure Model
Списание	A hybrid Choice Model that Uses Actual and Ordered Attribute Value Information
Списание	A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles
Списание	A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses
Списание	A Meta-Analysis of Satisfaction in Marketing Channel Relationships
Списание	A Methodology for Linking Customer Acquisition to Customer Retention
Списание	A Miltiple-Layer Model of Market-Oriented Organizational Culture
Списание	A Mixture Model for Internet Search-Engine Visits
Списание	A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery
Списание	A Model of Web Site Browsing Behavior Estimated on C
Списание	A Multiple Ideal Point Model
Списание	A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects
Списание	A New Dimension Reduction Approach for Data-Rich Marketing Environments
Списание	A Note on Ramaswamy, Chatterjee, and Cohen's Latent Joint Segmentation Models
Списание	A Parametric Multidimensional Unfolding Procedure for Incomplete Nonmetric Preference/Choice Set Data in Marketing Research
Списание	A Parsimonious Model of Stockkeeping-Unit Choice
Списание	A Relationship Between Market Share Elasticities and Brand Switching Probabilities
Списание	A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation
Списание	Absence Makes the Mind Grow Sharper
Списание	Advantages of Time-Based New Product Development in a Fast-Cycle Industry
Списание	Advertising Frequensy Decisions in a Discrete Markov Process Under a Budvet Constraint
Списание	Affect, Framing, and Persuasion
Списание	Alternative Models for Capturing the Compromise Effect
Списание	An Anatomy of a Decision-Support System for Developing and Launching Line Extensions
Списание	An Anchoring and Adjustment Model of Purchase Quantity Decisions
Списание	An Empirical Analysis of Firms' Product Line Decisions
Списание	An Empirical Analysis of Umbrella Branding
Списание	An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity
Списание	An Empirical Investigation of Ex Post Transaction Costs in Franchised Distribution Channels
Списание	An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
Списание	An Experimental and Theoretical Analysis of Price-Matching Refund Policies
Списание	An Exploratory Investigation of Organizational Antecedents to New Product Success
Списание	An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce
Списание	An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value
Списание	An Investigation of Reference Price Segments
Списание	Analyzing Brand Competition Across Subcategories
Списание	Are Consumer Survey results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response errors
Списание	Are the Parts Better Than the Whole? The Effects of Decompositional Questions on Judgments of Frequent Behaviors
Списание	Artificial Neural Network Decision Support Systems for New Product Development Project Selection
Списание	Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals
Списание	Audence Characteristics and Bundling
Списание	Brand Counterextensions: The Impact of Brand Extension Success Versus Failure
Списание	Brand Eguity Dilution
Списание	Brands as Beacons
Списание	Building Store Loyalty Through Store Brands
Списание	Buyer-Seller Relationships in Business Markets
Списание	Buyer-Supplier Contracts Versus Joint Ventures
Списание	BUYING Modular Systems in Technology - Intensive Markets
Списание	Can Advertising Copy Make FSI Coupons More Effective ?
Списание	Can Repeating a Brand Claim Lead to Memory Confusion? The effects of Claim Similarity and Concurrent Repetition
Списание	Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a television Viewing Choice Model
Списание	Choice Menus for Mass Customization
Списание	Choosing What I Want Versus Rejecting What I Do Not Want
Списание	Competitive Dynamics and the Introduction of New Products
Списание	Consideration
Списание	Consumer Choice Between Hedonic and Utilitarian Goods
Списание	Consumer Choise Process for Experience Goods
Списание	Consumer Processing of Product Trial and the Influence of Prior Advertising
Списание	Consumer Response to Negative Publicity
Списание	Consumers' Perceptions of the Assortment Offered in a Grocery Category
Списание	Control Mechanisms and the Relationship Life Cycle
Списание	Controlling Measurement Errors in Models of Advertising Competition
Списание	Coordinating Price Reductions and Coupon Events
Списание	Coupon Attractiveness and Coupon Proneness
Списание	Coupon Value
Списание	Creating Local Brands in Multilingual International Markets
Списание	Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
Списание	Cross-Selling Sequentially Ordered Products: an application to Consumer Banking Services
Списание	Cultural Differences in Consumer Impatience
Списание	Cultural Variations in Country of Origin Effects
Списание	Curvilinear Effects of Consumer loyalty Determinants in Relational Exchanges
Списание	Deliberate Product Definition
Списание	Designing Conjoint Choise Experiments Using Managers' Prior Beliefs
Списание	Designing Loyalty-Building Programs for Packaged Goods Brands
Списание	Determinants of Product-Use Compliance Behavior
Списание	Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
Списание	Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio
Списание	Determining Where to Shop
Списание	Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers
Списание	Diagnostics, Expectations, and Endogeneity
Списание	Dimensions of Brand Personality
Списание	Direct-to-Consumer Advertising and Drug Therapy Compliance
Списание	Distance Representations of Consumer Perceptions
Списание	Distinguishing Between the Meanings of Music
Списание	Divide and Prosper
Списание	Do Strategic Conclusions Depend on how Price Is Defined in Models of Distribution Channels?
Списание	Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
Списание	Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies
Списание	Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Списание	Does It Make Sense to Use Scents to Enhance Brand Memory?
Списание	E-Customization
Списание	Earning the Right to Indulge
Списание	Econometric Models for marketing Decisions
Списание	Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
Списание	Emotional Trade-Off Difficulty and Choice
Списание	Entrenched Knowledge Structures and Consumer Response to New Products
Списание	Estimating a Stockkeeping-Unit-Level Brand Choise Model That Combines Household Panel Data and Store Data
Списание	Estimating Irregular Pricing Effects
Списание	Estimating Price Elasticities with Theory-Based Priors
Списание	Examining the Impact of Destructive Acts in Marketing Channel Relationships
Списание	Expanding to the Internet
Списание	Exploring the Determinants of Broadway Show Success
Списание	Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables
Списание	Factor Analysis and Missing Data
Списание	FROM Uncertain Intentions to Actual Behavior
Списание	Global Diffusion of Technological Innovations
Списание	Heterogeneous Conjoint Choice Designs
Списание	Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models
Списание	HINoV
Списание	Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability
Списание	How and When Factual Ad Claims Mislead Consumers
Списание	How Brand Names Affect the Demand for Twin Automobiles
Списание	How Do Intentions Affect Loss Aversion?
Списание	Impact of a Late Entrant on the Diffusion of a New Product/Service
Списание	Impact of Product-Harm Crises on Brand Equity
Списание	IMPLEMENTING Quality Improvement Programs Designed to Enhance Customer Satisfaction
Списание	In Search of Diversity
Списание	In Search of Negative Customer Feedback
Списание	Incentive-Aligned Conjoint Analysis
Списание	Incidential Prices and Their Effect on Willingness to Pay
Списание	Incommensurate Resources
Списание	Inferring Latent Brand Dependencies
Списание	Informants in Organizational Maarketing Research
Списание	Information Acceleration
Списание	Information Asymmetry and Levels of Agency Relationships
Списание	Integrated Product Design for Marketability and Manufacturing
Списание	Integration of Discrepant Sales Forecasts
Списание	Interdependence and Its Consequences in Distributor - Supplier Relationships
Списание	Interdependence, Punitive capability, and the Reciprocation of Punitive Actions in Channel Relationships
Списание	International Market Segmentation Based on Consumer-Product Relations
Списание	Internet Recommendation Systems
Списание	Interpreting Consumers
Списание	Investigating Category Pricing Behavior at a Retail Chain
Списание	INVESTIGATING Consumers' tendency to Combine Multiple Shopping Purposes and Destinations
Списание	Investigating Household State Dependence Effects Across Categories
Списание	Investigating Purchase Timing Behavior in Two Related Product Categories
Списание	Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
Списание	Is the First to Market the First to Fail? Empirical Evidence for industrial Goods Businesses
Списание	Issues and Opportunities in New Product Development
Списание	Justification Effects on consumer Choice of Hedonic and Utilitarian Goods
Списание	Kalman Filter Estimation of New Product Diffusion Models
Списание	Late Mover Advantage
Списание	Learning and Performance Orientation of Salespeople
Списание	Linking Customer Management Effort to Customer Profitability in Business Markets
Списание	Longitudinal Shifts in the Drivers of Satisfaction with Product Quality
Списание	Making Complementary Choices in Consumption Episodes
Списание	Managing Customer-Initiated Contacts with Manufacturers
Списание	MARKET Motives, Distinctive Capabilities, and Domestic Inertia
Списание	Market-Level Effects of Information
Списание	Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity
Списание	Marketing Models and the Lucas Critique
Списание	MARKETING the Unfamiliar
Списание	Marketing-Mix variables and the Diffusion of Successive Generations of a technological Innovation
Списание	Measuring Consumers' Willingness to Pay at the Point of Purchase
Списание	Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
Списание	Measuring the Influence of Individual Preference Structures in Group Decision Making
Списание	Misleading Heuristics and Moderated Multiple Regression Models
Списание	Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data
Списание	Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis
Списание	Modeling Fuzzy Data in Qualitative Marketing Research
Списание	Modeling Hedonic Portfolio Products
Списание	Modeling Interdependent Consumer Preferences
Списание	Modeling Preferences for Common Attributes in Multicategory Brand Choice
Списание	Modeling Purchase Behavior at an E-Commerce Web Site
Списание	Multicriterion Clusterwise Regression for Joint Segmentation Settings
Списание	Multivariate Analysis of Multiple Response Data
Списание	Negative Consequences of Dichotomizing Continuous Predictor Variables
Списание	New Empirical Generalizations on the Determinants of Price Elasticity
Списание	New Product Introduction and Incumbent Response Strategies
Списание	New Products, Upgrades, and New Releases
Списание	On the Heterogeneity of Demand
Списание	On the Use of Econometric Models for Policy Simulation in Marketing
Списание	Optimal Design for Multinomial Choice Experiments
Списание	Optimizing Television Program Schedules Using Choice Modeling
Списание	Organizing for Radical Product Innovation
Списание	Overcoming the Early Entrant Advantage
Списание	PARAMETER Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice
Списание	Patterns of Affective Reaction to Advertisements
Списание	Perceptions of Price Unfairness
Списание	Performance of Store Brands
Списание	Pie-Expansion Efforts
Списание	Pleasant Surprises
Списание	Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis
Списание	Predecisional Distortion of Product Information
Списание	Price Competition Under Stockpiling and Flexible Consumption
Списание	Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects
Списание	Product Development Cycle Time and Organizational Performance
Списание	Psychometric Methods in Marketing Research
Списание	Pulling the Plug to Stop the New Product Drain
Списание	Recapturing Lost Customers
Списание	Recovering Stockkeeping - Unit - Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates
Списание	Relatedness, Prominence, and Constructive Sponsor Identification
Списание	Reliability Assessment and Optimization of Marketing Measurement
Списание	Remote Purchase Environments
Списание	Resources for Research and Pedagogy on New Product Development Processes
Списание	Response Latencies in the Analysis of Conjoint Choice Experiments
Списание	Response Modeling with Nonrandom Marketing-Mix Variables
Списание	Response Styles in Marketing Research
Списание	Retailer, Manufacturers, and Individual Consumers: Modeling The Supply Side in the Ketchup Marketplace
Списание	Rethinking Market Research
Списание	Satisfaction, Repurchase Intent, and Repurchase Behavior
Списание	Search and Alignment in Judgment Revision
Списание	Seasonal Marketing and Timing New Product Introductions
Списание	Signaling Strategies in Competitive Interaction
Списание	Signaling Unobservable Product Quality Through a Brand Ally
Списание	Simulation Experiments in Choise Simplification
Списание	Simultaneous Signaling and Screening with Warranties
Списание	Social Dimensions of Consumer Distinctiveness
Списание	Social Factors Influencing Export Initiation in Small and Medium-Sized Enterprises
Списание	Software Tools for New Product Development
Списание	Some New Methods for an Old Problem
Списание	Specific Investment in Marketing Relationships
Списание	Statistical Data Fusion for Cross-Tabulation
Списание	Stereographic Visual Displays and the Three-Dimensional Communication of Findings in Marketing Research
Списание	Stickier Priors
Списание	Sticky Priors
Списание	Strategic Fit in Industrial Alliances
Списание	Strategic Management of Expectations
Списание	Strategic Orientation of the Firm and New Product Performance
Списание	Structural Modeling and Policy Simulation
Списание	Subscale Distance and Item Clustering Effects in Self-Administered Surveys
Списание	Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement
Списание	Sustained Spending and Persistent Response
Списание	Temporal Differences in the Role of Marketing Comminication in New Product Categories
Списание	The Advantages of Entry in the Growth Stage of the Product Life Cycle
Списание	The Better They Are, the More They Give: Trade promotions of Consumer Durables
Списание	The Boundaries of Loss Aversion
Списание	The Contingency Value of Complementary Capabilities in Product Development
Списание	The Customer Orientation of Service Workers
Списание	The Customer Relationship Management Process
Списание	The Dark Side of Long-Term Relationships in Marketing Services
Списание	The Determinants of Japanese New Product Successes
Списание	The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods
Списание	the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
Списание	The Distribution of Survey Contact and Participation in the United States
Списание	The Dynamic Effect of Innovation on Market Structure
Списание	The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Списание	The Effect of Forced Choice on Choice
Списание	The Effect of Project and Process Characteristics on Product Development Cycle Time
Списание	The Effect of Promotion on Consumption
Списание	The Effects of Analyzing Reasons for Brand Preferences
Списание	The Effects of Extensions on Brand Name Dilution and Enhancement
Списание	The Effects of Incomplete Information on Consumer Choice
Списание	The Emergence of Market Structure in New Repeat-Purchase Categories
Списание	The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data
Списание	The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
Списание	The Field Behind the Screen
Списание	The Illusion of Delayed Incentives
Списание	The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
Списание	The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes
Списание	The Impact of Organizational Memory on New Product Performance and Creativity
Списание	The Impact of the Internet on Information Search for Automobiles
Списание	The Impact of the Prechoice Process on Product Returns
Списание	The Influence and Value of Analogical Thinking During New Product Ideation
Списание	The Influence of Consumer Distractions on the Effectiveness of Food - Sampling Programs
Списание	The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
Списание	The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research
Списание	The Journal of Marketing Research
Списание	The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
Списание	The Long-Term Impact of Promotions on Consumer Stockpiling Bahavior
Списание	The Malleable Self
Списание	The Moderating Effects of problem Characteristics on Experts' and Novices' judgments
Списание	The Moderating Role of Commitment on the Spillover Effect of Marketing Communications
Списание	The Reciprocal Effects or Brand Equity and Trivial Attributes
Списание	The Recoverability of Segmentation Structure from Store-Level Aggregate Data
Списание	The Role of Firm Resources in Returns to Market Deployment
Списание	The Role of Issue Valence and Issue Capability in Determining Effort Investment
Списание	The Role of Market Efficiency Intuitions in Consumer Choice
Списание	The Role of Selling Costs in Signaling Price Image
Списание	The Timing of Repeat Purchases of Consumer Durable Goods
Списание	The Use of Visual Mental Imagery in New Product Design
Списание	The Value Relevance of Brand Attitude in High-Technology Markets
Списание	Threats to the External Validity of Brand Extension Research
Списание	Three Cheers - Psychological, Theoretical, Empirical - for Loss Aversion
Списание	To Buy or Not to Buy
Списание	Too Little, Too Early
Списание	Toward Extending the Compromise Effect to Complex Buying Contexts
Списание	Toward Identifying the Inventive Templates of New Prodocts
Списание	Transaction Decoupling
Списание	Truth or Consequences
Списание	Understanding Cooperative Advertising Participation Rates in Conventional Channels
Списание	Understanding How Product Attributes Influence Product Categorization
Списание	Understanding Reference-Price Shoppers
Списание	Understanding the Role of Preference Revision and Concession in Group Decisions
Списание	UNDERSTANDING What's in a Brand Rating
Списание	Using Combined-Currency Prices to Lower Consumers' Perceived Cost
Списание	Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
Списание	Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist
Списание	Valenced Comparisons
Списание	Valuing Customers
Списание	VERTICAL Marketing Systems for Complex Products
Списание	Visual Attention to Repeated Print Advertising
Списание	Vital Dimensions in Volume Perception
Списание	WAITING for the Web
Списание	What Has Marketing Learned from Richard Johnson
Списание	What We See Makes Us Who We Are
Списание	When Absence Begets Inference in Conjoint Analysis
Списание	When Are Stockpiled Products Consumed Faster? A Convenience - Salience Framework of Postpurchase Consumption Incidence and Quantity
Списание	When Corporate Image Affects Product Evaluations
Списание	When Do losses Loom Larger Than Gains?
Списание	When Do Price Promotions Affect Pretrial Brand Evaluations ?
Списание	When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ?
Списание	When Two Rights Make a Wrong
Списание	Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising
Списание	Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing
Списание	Why Some New Products Are More Successful Than Others
Списание	Willful Ignorance in the Request for Product Attribute Information

Инвентаризация