Incidential Prices and Their Effect on Willingness to Pay

Joseph Nunes

ПС 968

Източник - периодично издание: Journal of Marketing Research
Източник: JOURNAL of Marketing Research
Година на издаване: 2004
Пор.№: 4
Страници: с. 457 - 466
Том: XLI
Ключови думи: потребители, ценова политика, готовност за плащане, случайни цени

Nunes, J. Incidential Prices and Their Effect on Willingness to Pay. 2004 с. 457 - 466,.

Nunes, J. (2004) Incidential Prices and Their Effect on Willingness to Pay, с. 457 - 466,.

Nunes, J. (2004). Incidential Prices and Their Effect on Willingness to Pay. с. 457 - 466.

Nunes J. Incidential Prices and Their Effect on Willingness to Pay. 2004. p. с. 457 - 466.