Simonin, B., Rith, J. Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes. 1998 с. 30 - 42,.
Simonin, B., Rith, J. Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes. 1998 с. 30 - 42,.
Simonin, B., Rith, J. (1998) Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes, с. 30 - 42,.
Simonin, B., & Rith, J. (1998). Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes. с. 30 - 42.
Simonin B, Rith J. Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes. 1998. p. с. 30 - 42.
