Brand Counterextensions: The Impact of Brand Extension Success Versus Failure

Piyush Kumar

ПС 968

Kumar, P. Brand Counterextensions: The Impact of Brand Extension Success Versus Failure. 2005 с. 183 - 194,.

Kumar, P. (2005) Brand Counterextensions: The Impact of Brand Extension Success Versus Failure, с. 183 - 194,.

Kumar, P. (2005). Brand Counterextensions: The Impact of Brand Extension Success Versus Failure. с. 183 - 194.

Kumar P. Brand Counterextensions: The Impact of Brand Extension Success Versus Failure. 2005. p. с. 183 - 194.