Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio

Robert Bordley

ПС 968

Източник - периодично издание: Journal of Marketing Research
Източник: JOURNAL of Marketing Research
Година на издаване: 2003
Пор.№: 1
Страници: с. 39 - 53
Ключови думи: фирми, асортиментна политика, продуктови линии, продуктов портфейл

Bordley, R. Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio. 2003 с. 39 - 53,.

Bordley, R. (2003) Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio, с. 39 - 53,.

Bordley, R. (2003). Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio. с. 39 - 53.

Bordley R. Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio. 2003. p. с. 39 - 53.