Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies

Paul Bottomley; Stephen Holden

ПС 968

Детайли

Източник - периодично издание: Journal of Marketing Research
Източник: JOURNAL of Marketing Research
Година на издаване: 2001
Пор.№: 4
Страници: pp. 494 - 500
Том: 38
Ключови думи: анализ, търговска марка, маркетингово проучване, потребителски избор, разширяване на марката

ISSN: 0024-6301
Забележка: ISSN 0024-6301
Системен №: 46655
Тематични рубрики: Бизнес и индустр. мениджмънт. Организация на търговията

Действия

APA Chicago / Turabian (16th edition) Harvard MLA (7th edition) Vancouver

Bottomley, P., Holden, S. Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies. 2001 pp. 494 - 500,.

Bottomley, P., Holden, S. (2001) Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies, pp. 494 - 500,.

Bottomley, P., & Holden, S. (2001). Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies. pp. 494 - 500.

Bottomley P, Holden S. Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies. 2001. p. pp. 494 - 500.

Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies

Детайли

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