Shankar, V. New Product Introduction and Incumbent Response Strategies. 1999 с. 327 - 344,.
Shankar, V. New Product Introduction and Incumbent Response Strategies. 1999 с. 327 - 344,.
Shankar, V. (1999) New Product Introduction and Incumbent Response Strategies, с. 327 - 344,.
Shankar, V. (1999). New Product Introduction and Incumbent Response Strategies. Their Interrelationship and the Role of Multimarket Contact. с. 327 - 344.
Shankar V. New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact. 1999. p. с. 327 - 344.
