Mahajan, V., Farley, J., Lehmann, D., Mann, L. When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ?. 1998 с. 488 - 496,.
Mahajan, V., Farley, J., Lehmann, D., Mann, L. When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ?. 1998 с. 488 - 496,.
Mahajan, V., Farley, J., Lehmann, D., Mann, L. (1998) When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ?, с. 488 - 496,.
Mahajan, V., Farley, J., Lehmann, D., & Mann, L. (1998). When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ?. с. 488 - 496.
Mahajan V, Farley J, Lehmann D, Mann L. When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ?. 1998. p. с. 488 - 496.
