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Намерени са 257 резултата
Анализа на методите за оценяване стойността на марката = Analysis of Methods for Brand Equity Valuation
ПВ 2243
Каталог "Статии, стандарти, автореферати" | Списание
Анализа на методите за оценяване стойността на марката = Analysis of Methods for Brand Equity Valuation
(2015)
Пенка Горанова
The importance of retail brand equity and store accessibility for store loyalty in local competition
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
The importance of retail brand equity and store accessibility for store loyalty in local competition
(2013)
Bernhard Swoboda; Bettina Berg
Retail Brand Equity
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Retail Brand Equity
Conceptualization and Measurement (2012)
Magali Jara; Gerard Cliquet
Brand equity and retailer acceptance of brand extensions
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Brand equity and retailer acceptance of brand extensions
(1999)
Colleen Collins-Dodd
Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
ПВ 2354
Каталог "Статии, стандарти, автореферати" | Списание
Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
(2008)
Woo Kim; Bongran Jin-Sun; Hyun Kim
Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
ПВ 2354
Каталог "Статии, стандарти, автореферати" | Списание
Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
(2008)
Woo Kim
The Reciprocal Effects or Brand Equity and Trivial Attributes
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Reciprocal Effects or Brand Equity and Trivial Attributes
(2003)
Susan Broniarczyk; Andrew Gershoff
the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
(2001)
Ingrid Martin; David Stewart
Impact of Product-Harm Crises on Brand Equity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Impact of Product-Harm Crises on Brand Equity
The Moderating Role of Consumer Expectations (2000)
Niraj Dawar; Madan Pillutla
Strategic Brand Management
C 7723
Каталог "Книги" | Книга
Strategic Brand Management
Building, Measuring, and Managing Brand Equity. (2020)
Kevin Keller; Vanitha Swaminathan
UNDERSTANDING What's in a Brand Rating
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
UNDERSTANDING What's in a Brand Rating
A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity (2001)
Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services
Каталог "Публикации на автори от ИУ" | Статия
Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services
(2017)
Bistra Vassileva

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Customer Equity Management through Customer Engagement: A Critical Review
Каталог "Публикации на автори от ИУ" | Статия
Customer Equity Management through Customer Engagement: A Critical Review
(2018)
Darina Pavlova

Чети онлайн

Factors Shaping Attitudes towards Niche Luxury Cars Resulting from Brand Extensions
Каталог "Публикации на автори от ИУ" | Статия
Factors Shaping Attitudes towards Niche Luxury Cars Resulting from Brand Extensions
(2016)
Vladimir Zhechev; Evgeni Stanimirov

Чети онлайн

Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning
Каталог "Публикации на автори от ИУ" | Статия
Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning
(2018)
Vladimir Zhechev

Чети онлайн

Устойчиво позициониране на бранд = Sustainable brand positioning
B 76573 (2)
Каталог "Публикации на автори от ИУ" | Доклад
Устойчиво позициониране на бранд = Sustainable brand positioning
(2018)
Радина Русева; Михаела Христова

Чети онлайн

Customer Equity Management of Industrial Organizations in Bulgaria
ПВ 1123
Каталог "Публикации на автори от ИУ" | Статия
Customer Equity Management of Industrial Organizations in Bulgaria
(2016)
Darina Pavlova

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Specifisity of Brand Identity Projections on the Sports Cars' Image : An Example of Porsche in Bulgaria = Специфика на проекциите на идентичността на бранда върху имиджа на спортни автомобили : На примера на Порше в България
B 74452
Каталог "Публикации на автори от ИУ" | Доклад
Specifisity of Brand Identity Projections on the Sports Cars' Image : An Example of Porsche in Bulgaria = Специфика на проекциите на идентичността на бранда върху имиджа на спортни автомобили : На примера на Порше в България
(2013)
Vladimir Zhechev; Svilen Ivanov

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Maximising Customer Equity Through Management of Benefits from Customers
B 76235(2)
Каталог "Публикации на автори от ИУ" | Доклад
Maximising Customer Equity Through Management of Benefits from Customers
(2017)
Darina Pavlova

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Image Effects Resulting from Brand Extensions of Niche Automobiles
ПВ 1123
Каталог "Публикации на автори от ИУ" | Статия
Image Effects Resulting from Brand Extensions of Niche Automobiles
(2016)
Vladimir Zhechev

Чети онлайн