Zhechev, V. Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning. Prague: University of Economics, 2018 pp. 2034 - 2043, ISBN 978-80-87990-14-8.
Zhechev, V. Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning. Prague: University of Economics, 2018 pp. 2034 - 2043, ISBN 978-80-87990-14-8.
Zhechev, V. (2018) Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning, Prague: University of Economics pp. 2034 - 2043, ISBN 978-80-87990-14-8.
Zhechev, V. (2018). Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning. Prague: University of Economics, pp. 2034 - 2043.
Zhechev V. Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning. Prague: University of Economics; 2018. p. pp. 2034 - 2043. ISBN: ISBN 978-80-87990-14-8.
