Zhechev, Vladimir Sashov Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning,
University of Economics, 2018, pp. 2034 - 2043, ISBN 978-80-87990-14-8.
Zhechev, Vladimir Sashov .
Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning.
Prague: University of Economics, 2018, pp. 2034 - 2043, ISBN 978-80-87990-14-8.
Zhechev, Vladimir Sashov (2018)
Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning,
Prague: University of Economics, pp. 2034 - 2043, ISBN 978-80-87990-14-8
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