Factors Shaping Attitudes towards Niche Luxury Cars Resulting from Brand Extensions

Vladimir Zhechev; Evgeni Stanimirov
Други: Владимир Жечев (*); Евгени Станимиров (*)

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Източник: Inquiry : Saraevo Journal of Social Sciences
Година на издаване: 2016
Страници: pp. 143 - 160
Том: 2
Ключови думи: brand attitude, luxury cars, niche marketing, бранд, луксозен бранд, автомобили

Пор.№: 1
Website: http://inquiry.ius.edu.ba/index.php/Inquiry/article/view/59

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MLA (7th edition) Chicago / Turabian (16th edition) Harvard

Zhechev, Vladimir Sashov, Stanimirov, Evgeni Petrov Factors Shaping Attitudes towards Niche Luxury Cars Resulting from Brand Extensions, , 2016, pp. 143 - 160.

Zhechev, Vladimir Sashov, Stanimirov, Evgeni Petrov . Factors Shaping Attitudes towards Niche Luxury Cars Resulting from Brand Extensions. : , 2016, pp. 143 - 160.

Zhechev, Vladimir Sashov, Stanimirov, Evgeni Petrov (2016) Factors Shaping Attitudes towards Niche Luxury Cars Resulting from Brand Extensions, : , pp. 143 - 160

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Factors Shaping Attitudes towards Niche Luxury Cars Resulting from Brand Extensions

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