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Software Tools for New Product Development
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Software Tools for New Product Development
(1997)
Arvind Rangaswamy; Gary Lilien
Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals
(1997)
Stephen Nowlis
Patterns of Affective Reaction to Advertisements
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Patterns of Affective Reaction to Advertisements
The Integration of Moment-to-Moment Responses into Overall Judgments (1997)
Hans Baumgartner
The Moderating Effects of problem Characteristics on Experts' and Novices' judgments
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Moderating Effects of problem Characteristics on Experts' and Novices' judgments
(1997)
Mark Spence; Merrie Brucks
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
(1997)
Carl Mela; Sunil Gupta; Donald Lehmann
Deliberate Product Definition
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Deliberate Product Definition
Customizing the Product Definition Process (1997)
G. Kalyanaram; V. Krishnan
Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement
(1997)
V. Srinivasan
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
(1997)
Markus Christen
Are the Parts Better Than the Whole? The Effects of Decompositional Questions on Judgments of Frequent Behaviors
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Are the Parts Better Than the Whole? The Effects of Decompositional Questions on Judgments of Frequent Behaviors
(1997)
Geeta Menon
Dimensions of Brand Personality
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Dimensions of Brand Personality
(1997)
Jennifer Aaker
Understanding Cooperative Advertising Participation Rates in Conventional Channels
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Understanding Cooperative Advertising Participation Rates in Conventional Channels
(1997)
Mark Bergen; George John
A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering
(1997)
Anil Chaturvedi; et al.
Kalman Filter Estimation of New Product Diffusion Models
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Kalman Filter Estimation of New Product Diffusion Models
(1997)
Jinhong Xie; et al.
A Household-Level Television Advertising Exposure Model
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Household-Level Television Advertising Exposure Model
(1997)
M. Abe
New Products, Upgrades, and New Releases
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
New Products, Upgrades, and New Releases
A rationale for Sequential Product Introduction (1997)
V. Padmanabhan; Surenda Rajiv; Kannan Srinivasan
Can Advertising Copy Make FSI Coupons More Effective ?
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Can Advertising Copy Make FSI Coupons More Effective ?
(1997)
France Leclerc; John Little
Statistical Data Fusion for Cross-Tabulation
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Statistical Data Fusion for Cross-Tabulation
(1997)
Wagner Kamakura; Michel Wedel
Coupon Attractiveness and Coupon Proneness
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Coupon Attractiveness and Coupon Proneness
A Framework for Modeling Coupon Redemption (1997)
Kapil Bawa; Srini Srinivasan; Rajendra Srivastava
Markstat
C 4347
Каталог "Книги" | Книга
Markstat
Statistical Analysis for Marketing Research : To Accompany Marketing Research : Measurement and Method (1987)
Peter Laplaca
Innovative Models for Generating Ideas in High-Tech Environment
Каталог "Публикации на автори от ИУ" | Доклад
Innovative Models for Generating Ideas in High-Tech Environment
(2016)
Antoniya Boykova

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