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Deliberate Product Definition
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Deliberate Product Definition
Customizing the Product Definition Process (1997)
G. Kalyanaram; V. Krishnan
Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement
(1997)
V. Srinivasan
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
(1997)
Markus Christen
Are the Parts Better Than the Whole? The Effects of Decompositional Questions on Judgments of Frequent Behaviors
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Are the Parts Better Than the Whole? The Effects of Decompositional Questions on Judgments of Frequent Behaviors
(1997)
Geeta Menon
Dimensions of Brand Personality
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Dimensions of Brand Personality
(1997)
Jennifer Aaker
Understanding Cooperative Advertising Participation Rates in Conventional Channels
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Understanding Cooperative Advertising Participation Rates in Conventional Channels
(1997)
Mark Bergen; George John
A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering
(1997)
Anil Chaturvedi; et al.
Kalman Filter Estimation of New Product Diffusion Models
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Kalman Filter Estimation of New Product Diffusion Models
(1997)
Jinhong Xie; et al.
A Household-Level Television Advertising Exposure Model
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Household-Level Television Advertising Exposure Model
(1997)
M. Abe
New Products, Upgrades, and New Releases
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
New Products, Upgrades, and New Releases
A rationale for Sequential Product Introduction (1997)
V. Padmanabhan; Surenda Rajiv; Kannan Srinivasan
Can Advertising Copy Make FSI Coupons More Effective ?
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Can Advertising Copy Make FSI Coupons More Effective ?
(1997)
France Leclerc; John Little
Statistical Data Fusion for Cross-Tabulation
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Statistical Data Fusion for Cross-Tabulation
(1997)
Wagner Kamakura; Michel Wedel
Coupon Attractiveness and Coupon Proneness
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Coupon Attractiveness and Coupon Proneness
A Framework for Modeling Coupon Redemption (1997)
Kapil Bawa; Srini Srinivasan; Rajendra Srivastava
Markstat
C 4347
Каталог "Книги" | Книга
Markstat
Statistical Analysis for Marketing Research : To Accompany Marketing Research : Measurement and Method (1987)
Peter Laplaca
Innovative Models for Generating Ideas in High-Tech Environment
Каталог "Публикации на автори от ИУ" | Доклад
Innovative Models for Generating Ideas in High-Tech Environment
(2016)
Antoniya Boykova

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CSR and Sustainable Development - Two Concepts with Different Beginnings and a Common Future
Каталог "Публикации на автори от ИУ" | Статия
CSR and Sustainable Development - Two Concepts with Different Beginnings and a Common Future
(2017)
Desislava Serafimova

Чети онлайн

Identifying Information Asymmetry Practices in the Business-to-End-Consumer Market in Bulgaria
Каталог "Публикации на автори от ИУ" | Доклад
Identifying Information Asymmetry Practices in the Business-to-End-Consumer Market in Bulgaria
(2016)
Manuela Ivanova

Чети онлайн

CSR Assessment Model
Каталог "Публикации на автори от ИУ" | Доклад
CSR Assessment Model
(2016)
Desislava Serafimova

Чети онлайн

Identifying Competitive Advantages for Territories
Каталог "Публикации на автори от ИУ" | Доклад
Identifying Competitive Advantages for Territories
(2016)
Yana Balashova-Kostadinova

Чети онлайн

VBMarketing
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
VBMarketing
Understanding Marketing Effectiveness Through Value Generation (1999)
Phillip Cartwright