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Subscale Distance and Item Clustering Effects in Self-Administered Surveys
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Subscale Distance and Item Clustering Effects in Self-Administered Surveys
A New Metric (2001)
Eric Bradlow; Gavan Fitzsimons
A Methodology for Linking Customer Acquisition to Customer Retention
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Methodology for Linking Customer Acquisition to Customer Retention
(2001)
Jacquelyn Thomas
Managing Customer-Initiated Contacts with Manufacturers
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Managing Customer-Initiated Contacts with Manufacturers
The Impact on Share of Category Requirements and Word-of-Mount Behavior (2001)
Douglas Bowman; Das Narayandas
Optimizing Television Program Schedules Using Choice Modeling
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Optimizing Television Program Schedules Using Choice Modeling
(2001)
Peter Danaher; Donald Mawhinney
Creating Local Brands in Multilingual International Markets
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Creating Local Brands in Multilingual International Markets
(2001)
Shi Zhang; Bernd Schmitt
What We See Makes Us Who We Are
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
What We See Makes Us Who We Are
Priming Ethnic Self-Awereness and Advertising Response (2001)
Mark Forehand; Rohit Deshpande
The Role of Market Efficiency Intuitions in Consumer Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Role of Market Efficiency Intuitions in Consumer Choice
A Case of Compensatory Interences (2001)
Alexander Chernev; Gregory Carpenter
Why Some New Products Are More Successful Than Others
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Why Some New Products Are More Successful Than Others
(2001)
David Henard; David Szymanski
Modeling Hedonic Portfolio Products
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Modeling Hedonic Portfolio Products
A Joint Segmentation Analysis of Music Compact Disc Sales (2001)
Wendy Moe; Peter Fader
Strategic Management of Expectations
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Strategic Management of Expectations
The Role of Disconfirmation Sensitivity and Perfectionism (2001)
Praveen Kopalle; Donald Lehmann
UNDERSTANDING What's in a Brand Rating
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
UNDERSTANDING What's in a Brand Rating
A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity (2001)
Designing Conjoint Choise Experiments Using Managers' Prior Beliefs
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Designing Conjoint Choise Experiments Using Managers' Prior Beliefs
(2001)
Zsolt Sandor; Michel Wedel
Understanding Reference-Price Shoppers
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Understanding Reference-Price Shoppers
A Within- and Cross-Category Analysis (2001)
Tulin Erdem; Glenn Mayhew; Baohong Sun
the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
(2001)
Ingrid Martin; David Stewart
The Value Relevance of Brand Attitude in High-Technology Markets
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Value Relevance of Brand Attitude in High-Technology Markets
(2001)
David Aaker; Robert Jacobson
Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies
(2001)
Paul Bottomley; Stephen Holden
Buyer-Supplier Contracts Versus Joint Ventures
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Buyer-Supplier Contracts Versus Joint Ventures
Determinants and Consequences of Transaction Structure (2000)
Mark Houston; Shane Johnson
The Emergence of Market Structure in New Repeat-Purchase Categories
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Emergence of Market Structure in New Repeat-Purchase Categories
The interplay of Market Share and Retailer Distribution (2000)
Bart Bronnenberg; Vijay Mahajan; Wilfried Vanhonacker
Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising
(2000)
Gerard Tellis; Rajesh Chandy; Pattana Thaivanich
Global Diffusion of Technological Innovations
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Global Diffusion of Technological Innovations
A Coupled-Hazard Approach (2000)
Marnik Dekimpe; Philip Parker; Miklos Sarvary