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Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets
Каталог "Публикации на автори от ИУ" | Статия
Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets
(2015)
Bistra Vassileva; Adriyana Miteva

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Could Happiness Be an Assessment Tool in Sustainable Tourism Management?
Каталог "Публикации на автори от ИУ" | Студия
Could Happiness Be an Assessment Tool in Sustainable Tourism Management?
(2020)
Selvet Niyazieva; Vladimir Zhechev

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50 Years Bulgarian Science for Tourism
ПВ 2454
Каталог "Публикации на автори от ИУ" | Статия
50 Years Bulgarian Science for Tourism
(2019)
Svetla Rakadzhiyska

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Incentive Programmes as a Tool for Promoting Tourism in Bulgaria
ПС 1007
Каталог "Публикации на автори от ИУ" | Статия
Incentive Programmes as a Tool for Promoting Tourism in Bulgaria
(2019)
Velina Kazandzhieva

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Media Habits and Commitment to Sustainable Development
Каталог "Публикации на автори от ИУ" | Доклад
Media Habits and Commitment to Sustainable Development
(2019)
Svilen Ivanov; Vanya Kraleva

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Social Media Possibilities for Improving Arts Marketing Performance
B 77219
Каталог "Статии, стандарти, автореферати" | Доклад
Social Media Possibilities for Improving Arts Marketing Performance
(2019)
Ina Stanoeva

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Priorities for Digital Transformation in Property Management
B 77219
Каталог "Публикации на автори от ИУ" | Доклад
Priorities for Digital Transformation in Property Management
(2019)
Miglena Stoyanova

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Ethical Branding - A Corporate Commitment or Compliance with Contemporary Trends
Каталог "Публикации на автори от ИУ" | Статия
Ethical Branding - A Corporate Commitment or Compliance with Contemporary Trends
(2019)
Vladimir Zhechev; Denitsa Zhecheva

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Customer Equity Management through Customer Engagement: A Critical Review
Каталог "Публикации на автори от ИУ" | Статия
Customer Equity Management through Customer Engagement: A Critical Review
(2018)
Darina Pavlova

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Edible Coatings in Food Industry related to Circular Economy
Каталог "Публикации на автори от ИУ" | Статия
Edible Coatings in Food Industry related to Circular Economy
(2018)
Sabka Pashova; et al.

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Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services
Каталог "Публикации на автори от ИУ" | Статия
Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services
(2017)
Bistra Vassileva

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Factors Shaping Attitudes towards Niche Luxury Cars Resulting from Brand Extensions
Каталог "Публикации на автори от ИУ" | Статия
Factors Shaping Attitudes towards Niche Luxury Cars Resulting from Brand Extensions
(2016)
Vladimir Zhechev; Evgeni Stanimirov

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Consumer Complaint Forms and Complaint Categorization: A Way to Achieve Consumer Commitment
Каталог "Публикации на автори от ИУ" | Доклад
Consumer Complaint Forms and Complaint Categorization: A Way to Achieve Consumer Commitment
(2005)
Bistra Vassileva

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Integrating the Supply Chain with the Agricultural Value Chain
ПВ 1301
Каталог "Публикации на автори от ИУ" | Статия
Integrating the Supply Chain with the Agricultural Value Chain
(2023)
Gergana Slavova

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Wireless Technologies in the Commercial Business
Каталог "Публикации на автори от ИУ" | Статия
Wireless Technologies in the Commercial Business
(2021)
Michal Stojanov

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Nonlinear Dynamics for Marketing Decisions
B 75824
Каталог "Книги" | Книга
Nonlinear Dynamics for Marketing Decisions
Pt. 1. Dynamics of Global Brands Values: Concepts and Models (2015)
Bistra Vassileva

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Modern English
B 34601
Каталог "Книги" | Учебник
Modern English
A Textbook for Students of Tourist Economy (1970)
Todor Antonov Todorov; Zhechka Karaslavova; Richard Collet

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Information and Communication Technologies in Business and Education
B 77219
Каталог "Книги" | Сборник с доклади
Information and Communication Technologies in Business and Education
Proceedings of the International Conference Dedicated to the 50th Anniversary of the Department of Informatics (2019)

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Innovation for Sustainable Development
C 7551
Каталог "Книги" | Книга
Innovation for Sustainable Development
Review of Kyrgystan (2019)

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Management Accounting
C 7473
Каталог "Книги" | Книга
Management Accounting
Paper P1 : CIMA : Study Text (2017)

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