International Conference on Marketing and Business Development Journal [3 Ed. of the International Conference MBD2017, June 25th - 27th 2015, Bucharest, Romania]
Vassileva, Bistra Konstantinova, Miteva, Adriyana Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets,
Bucharest Univ. of Economic Studies Publ. House, 2015, pp. 120 - 129, ISSN/ISSN-L 2344-5130.
Vassileva, Bistra Konstantinova, Miteva, Adriyana .
Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets.
Bucharest: Bucharest Univ. of Economic Studies Publ. House, 2015, pp. 120 - 129, ISSN/ISSN-L 2344-5130.
Vassileva, Bistra Konstantinova, Miteva, Adriyana (2015)
Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets,
Bucharest: Bucharest Univ. of Economic Studies Publ. House, pp. 120 - 129, ISSN/ISSN-L 2344-5130
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