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Намерени са 667 резултата
The New Strategic Brand Management
B 76702
Каталог "Книги" | Книга
The New Strategic Brand Management
Advanced Insights and Strategic Thinking (2012)
Jean-Noel Kapferer
Explaining Customers' Switching Patterns to Brand Delisting
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Explaining Customers' Switching Patterns to Brand Delisting
(2012)
Nicole Wiebach; Lutz Hilderbrandt
Retail Brand Equity
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Retail Brand Equity
Conceptualization and Measurement (2012)
Magali Jara; Gerard Cliquet
The Role of Product Brand Image and Online Store Image on Perceived Risks and Online Purchase Intentions for Apparel
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
The Role of Product Brand Image and Online Store Image on Perceived Risks and Online Purchase Intentions for Apparel
(2012)
Marine Aghekyan-Simonian; Sandra Forsythe
Modelling consumer responses to an apparel store brand: Store image as a risk reducer
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Modelling consumer responses to an apparel store brand: Store image as a risk reducer
(2009)
Veronica Liljander
The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice
(2009)
Lars Esbjerg
The influence of brand levels and associations on purchase intent
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
The influence of brand levels and associations on purchase intent
(2009)
Christopher Hopkins; Scott Jones; Gregory Pickett; Mary Raymond
Online communication of brand personality
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
Online communication of brand personality
A study of MBA programs of top business schools (2009)
Robert Opoku; et al.
Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
ПВ 2354
Каталог "Статии, стандарти, автореферати" | Списание
Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
(2008)
Woo Kim; Bongran Jin-Sun; Hyun Kim
The Effects of Brand Credibility on Customer Loyalty
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
The Effects of Brand Credibility on Customer Loyalty
(2008)
Jill Sweeney; Joffre Swait
How Risky are Brand Licensing Strategies in View of Customer Perceptions and Reactions
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
How Risky are Brand Licensing Strategies in View of Customer Perceptions and Reactions
(2008)
Klaus-Peter Wiedmann; Dirk Ludewig
Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
ПВ 2354
Каталог "Статии, стандарти, автореферати" | Списание
Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
(2008)
Woo Kim
Managing Brand Demise
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
Managing Brand Demise
(2007)
Colin Jevons; Michael Ewing; Elias Khalil
Modeling Preferences for Common Attributes in Multicategory Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Modeling Preferences for Common Attributes in Multicategory Brand Choice
(2005)
Vishal Singh; Karsten Hansen; Sachin Gupta
Extending electronic portals with new services : Exploring the usefilness of brand extension models
ПС.996
Каталог "Статии, стандарти, автореферати" | Списание
Extending electronic portals with new services : Exploring the usefilness of brand extension models
(2005)
Allard Riel; Hans Ouwersloot
Estimating a Stockkeeping-Unit-Level Brand Choise Model That Combines Household Panel Data and Store Data
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Estimating a Stockkeeping-Unit-Level Brand Choise Model That Combines Household Panel Data and Store Data
(2005)
Pradeep Chintagunta; Jean-Pierre Dube
Creating the Living Brand
ПС.94
Каталог "Статии, стандарти, автореферати" | Списание
Creating the Living Brand
(2005)
Neeli Bendapudi; Venkat Bendapudi
Customer-Centered Brand Management
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
Customer-Centered Brand Management
(2004)
Roland Rust; Valarie Zeithaml; Katherine Lemon
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
(2004)
Angela Lee
Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data
(2004)
Siddhartha Chib