Библиотека към Икономически университет - Варна

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Намерени са 1075 резултата.
Specifisity of Brand Identity Projections on the Sports Cars' Image : An Example of Porsche in Bulgaria = Специфика на проекциите на идентичността на бранда върху имиджа на спортни автомобили : На примера на Порше в България
B 74452
Каталог "Публикации на автори от ИУ" | Доклад
Specifisity of Brand Identity Projections on the Sports Cars' Image : An Example of Porsche in Bulgaria = Специфика на проекциите на идентичността на бранда върху имиджа на спортни автомобили : На примера на Порше в България
(2013)
Vladimir Zhechev; Svilen Ivanov

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The New Strategic Brand Management
B 76702
Каталог "Книги" | Книга
The New Strategic Brand Management
Advanced Insights and Strategic Thinking (2012)
Jean-Noel Kapferer

Explaining Customers' Switching Patterns to Brand Delisting
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Explaining Customers' Switching Patterns to Brand Delisting
(2012)
Nicole Wiebach; Lutz Hilderbrandt

Retail Brand Equity
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Retail Brand Equity
Conceptualization and Measurement (2012)
Magali Jara; Gerard Cliquet

The Role of Product Brand Image and Online Store Image on Perceived Risks and Online Purchase Intentions for Apparel
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
The Role of Product Brand Image and Online Store Image on Perceived Risks and Online Purchase Intentions for Apparel
(2012)
Marine Aghekyan-Simonian; Sandra Forsythe

Modelling consumer responses to an apparel store brand: Store image as a risk reducer
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Modelling consumer responses to an apparel store brand: Store image as a risk reducer
(2009)
Veronica Liljander

The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice
(2009)
Lars Esbjerg

The influence of brand levels and associations on purchase intent
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
The influence of brand levels and associations on purchase intent
(2009)
Christopher Hopkins; Scott Jones; Gregory Pickett; и др.

Online communication of brand personality
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
Online communication of brand personality
A study of MBA programs of top business schools (2009)
Robert Opoku; et al.

Brand consultants' perspectives on the concept of "the brand"
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
Brand consultants' perspectives on the concept of "the brand"
(1997)
Leslie Chernatony; Francesca Dall'olmo Riley

Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
(1998)
Bernard Simonin; Julie Rith

Brand equity and retailer acceptance of brand extensions
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Brand equity and retailer acceptance of brand extensions
(1999)
Colleen Collins-Dodd

The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes
(1999)
Maureen Morrin

Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
ПВ 2354
Каталог "Статии, стандарти, автореферати" | Списание
Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
(2008)
Woo Kim; Bongran Jin-Sun; Hyun Kim

The Effects of Brand Credibility on Customer Loyalty
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
The Effects of Brand Credibility on Customer Loyalty
(2008)
Jill Sweeney; Joffre Swait

How Risky are Brand Licensing Strategies in View of Customer Perceptions and Reactions
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
How Risky are Brand Licensing Strategies in View of Customer Perceptions and Reactions
(2008)
Klaus-Peter Wiedmann; Dirk Ludewig

Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
ПВ 2354
Каталог "Статии, стандарти, автореферати" | Списание
Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
(2008)
Woo Kim

Managing Brand Demise
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
Managing Brand Demise
(2007)
Colin Jevons; Michael Ewing; Elias Khalil

Modeling Preferences for Common Attributes in Multicategory Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Modeling Preferences for Common Attributes in Multicategory Brand Choice
(2005)
Vishal Singh; Karsten Hansen; Sachin Gupta

Extending electronic portals with new services : Exploring the usefilness of brand extension models
ПС.996
Каталог "Статии, стандарти, автореферати" | Списание
Extending electronic portals with new services : Exploring the usefilness of brand extension models
(2005)
Allard Riel; Hans Ouwersloot